Brand licensing agency, Beanstalk, announced today that it has been selected as the brand licensing agency of record for McCormick & Company’s Old Bay® Seasoning Brand.
Beanstalk and Nancy Bailey & Associates will help Old Bay extend its unique blend of ingredients, iconic logo and packaging, recipes, and bright, bold artwork into multiple product categories, including fresh and frozen meals, sauces and marinades, as well as housewares, kitchen supplies and apparel. License products are targeted to launch in 2012 at mass retailers, grocery, drug, convenience and club stores.
