Electrolux’s Global Brand Licensing is an in house licensing agency within the Electrolux Group. Electrolux creates business opportunities by licensing the in house agency more than 50 brands. They develop and manage a range of licensing programs and brand extensions within different product categories.
Electrolux Global Brand Licensing in brief:
- Offering over 50 well-known corporate brands
- Present in 75 countries
- Nearly 100 current brand partners
- Over 110 contracts
- Over €2.5 billion in sales generated for our brand partners in 2008
- Growing network that continues to expand in products and across many countries.
What is brand licensing?
A great product without a great brand leads nowhere. Building a recognized brand, adding attractive associations, brand extensions, and generating brand loyalty takes a lot of time and investments. However, Electrolux can offer you the opportunity to move faster to market by capitalizing on the strengths of one or more of Electrolux’s well-established brands.
Through licensing, Electrolux enables you as a brand partner to use one of Electrolux’s well-known brands on your products. You select the manufacturer and control the process. Simply put, brand licensing is a contractual agreement permitting use of a brand for a brand extension within a defined product category and/or product, for a defined period of time, in a defined territory.