How will you navigate mature licensing markets such as the U.S./Canada, Western Europe and Japan as they emerge from recession?
Which markets are most receptive to direct-to-retail (DTR) deals?
Where are the most locally-developed properties taking off?
What are global retailers doing to solidify their hold in markets outside their home territories?
How are the Internet, mobile technology and social media changing the licensing business worldwide?
And where can you find data to support your global licensing initiatives?
Whether you own or represent licensed properties, or manufacture licensed merchandise, you’ll find detailed answers to all of these and many other questions in International Licensing: A Status Report.
This new in-depth report from the publisher of The Licensing Letter delivers a wealth of exclusive research to help you plan your licensing strategy at home and around the world.
Consider the following:
- The U.S. and Canada accounted for only 62% of the $149.77 billion worldwide market for licensed merchandise in 2009, down from more than two-thirds a decade ago. Who’s picking up the slack? Hint: It isn’t Western Europe or Japan.
- There are two simultaneous trends at retail — consolidation and globalization. While Walmart and Carrefour have had their comeuppance and abandoned certain territories, growth continues elsewhere. For example, Carrefour alone has 134 stores in China, up from 112 in 2009.
- 43% of retail sales of licensed merchandise in Asia is based on indigenous properties; that figure is 35% in Western Europe and only 11% in Latin America, where U.S./Canadian properties dominate at 72%.
- Fashion brands lead retail sales of licensed merchandise worldwide with 23% of the market. But the picture changes dramatically country-to-country, with entertainment/character accounting for about 40% in Asia and Latin America, and trademark brand properties the top sellers in the U.S. and Canada at 26%.
All of these trends spell opportunity — but the road to international licensing success can be bumpy. Each market is unique, with its own challenges and solutions.
Fortunately, now you can have the data and analysis you need to avoid the pitfalls and uncover the licensing potential in 44 countries.
Take a look at International Licensing: A Status Report, 6th Edition, today!
Written by Karen Raugust and the editors of The Licensing Letter this all-new sixth edition of International Licensing includes 197 data-packed exhibits and comes with 29 spreadsheets breaking out key data for retail sales of licensed merchandise by property type, product category and geographic source so you can analyze the numbers they way you need them. This is the most complete, reliable analysis of global licensing opportunities available.
International Licensing will help you find the right property and product fit
If you’re already involved in international licensing, or if you’re thinking about entering these potentially lucrative markets, you must understand which types of properties are most successful in different regions and which specific products have a strong sales history in each territory.
International Licensing: A Status Report is the place to start your research! These questions have never been answered in such detail before. You’ll instantly be able to compare country-to-country and region-to-region.
Extensive country profiles paint a colorful picture of the market for licensed merchandise in every major world territory. Here are just a few examples of how you can use this powerful resource:
- Compare the strengths of Mainland China’s $3.1 billion market for licensed merchandise to the smaller – but potentially lucrative – $260 million Hong Kong/Macau market and the $330 million Taiwan market
- Discover which product categories are fueling the growth in Latin American licensing … and which single category faces the biggest distribution hurdles there.
- Find out which two emerging markets rack up half or more of licensed merchandise sales in apparel, accessories and footwear, and where publishing accounts for double that category’s worldwide average.
You get data that helps you enter new regions and strengthens your hold in existing markets.
Which of the 44 world licensing markets are best for your properties or products? And how can you maximize your results in every country you enter?
Find the numbers and answers you need in International Licensing: A Status Report. Among the astounding array of 197 Exhibits, you will uncover …
- Retailing characteristics for each country, covering apparel, books, video, toys and games, and other sectors
- Per capita spending data
- Retail sales by geographic source of property
- Overview of 44 countries’ entertainment, media and communications systems, including number of TV, cable, satellite, and Internet households, and more
- Demographic and economic traits unique to each country
These details will arm you to make better decisions on where to invest your licensing efforts, preparing you for a higher degree of success and profitability.
Go behind the scenes with successful cross-border case studies
How tough is it to leverage the popularity of a property from one territory to another? While the easy answer is, not surprisingly, “it depends,” there’s much to be learned from the success – and failures – of others.
International Licensing takes you backstage with case studies of 13 profitable properties, many of which have translated regional success to global profits. From Jeep and Elvis Presley to Turma da Monica and Le Tour de France you get incisive analysis that helps you understand these licensing programs’ growth.
Plus, International Licensing gives you an understanding of the characteristics that can lead to development of new properties with worldwide potential.
Order now, and receive key data as spreadsheets