Joester Loria’s key properties include Jeep, Chrysler, Discovery Channel, Animal Planet, Planet Green, Planet Earth, Pepsi, Moutain Dew, Aquafina, AMP energy drink, Entenmann’s, Baby Genius and Pinkalicious. Key initiatives include expanding Jeep consumer products worldwide. More than 600 shop-in- shops and 105 freestanding stores drive international growth, while apparel, footwear, luggage and juvenile products are key growth categories worldwide. Animal Planet pet products and lifestyle products for children and adults were successfully introduced in 2009, augmenting existing programs, including a DTR deal with TRU featuring a 12-foot section.
Discovery Channel programs launched in 2009 are positioned for significant growth in 2010. Discovery Adventures, the adventure travel license launches with trips to 31 destinations and early bookings are strong. Meanwhile, Discovery Expedition, the network’s official lifestyle brand will expand from gift and gear to apparel, accessories and other categories. A focus on mobile games and interactive will feature more than a dozen new titles in 2010 for various clients with a focus on Discovery Channel’s top series and Animal Planet.
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Baby Genius expands into multiple categories, leveraging the successful launch of a 7-foot toy section in Walmart stores last fall, along with the ongoing success of entertainment and DVDs. Pinkalicious, a top-selling book franchise for HarperCollins, officially launches in national chains, including Walmart, with a number of categories including toys (Jakks), apparel, accessories and home textiles. A new interactive Web site, advertising support and a spring 2010 Burger King promotion will further promote the brand in 2010. At Babies“R”Us, two Jeep juvenile product promotions in 2009 included in store demos, front of store displays, email blasts and circulars, resulting in significant sales increases and the addition of new product.
At TRU a new collection of Animal Planet toys were launched in new packaging, supported by both TRU and Animal Planet with aggressive marketing support. Baby Genius launched 7-foot sections in Walmart. At PetSmart, Animal Planet launched pet toys and related product in all stores with a 5-foot section. JCPenney and Kohl’s were key retailers for Discovery Expedition gift and gear. Bed Bath and Beyond launched Animal Planet pet beds and pet blankets. Edgar’s (South Africa), Liverpool and Sears (Mexico), Parkson & Sogo (China), Takeshimaya (Singapore), and Lotte & Hyundai (Korea) are some of the international department store chains with in-store Jeep boutiques.
