London, August 11, 2011 – Beanstalk, a leading brand licensing agency, today announced that its client, global style leader and fashion icon Paris Hilton, has appointed OEM & Design Company, the leading Asian eyewear manufacturer, to develop an exclusive line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris [...]

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The upcoming initiative of License India in a forum format, ‘Marketing Conclave: Licensing Can Help!’ scheduled to be held on Friday, May 6th, 2011 at Tivoli Daffodil Hotel at New Delhi, will see marketers from across the industries, to understand and comprehend ‘Licensing’ in multiple genres for product, promotional and brand. This event is being [...]

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Stanley Brand Licensing

May 11, 2011

A strong suite of brands Scott Bannell, VP of brand management and licensing at Stanley Black & Decker, said he is excited about the brand licensing opportunities that lie in wait as a result of the merger. “We’re working together right now to map out a plan that’ll take us through the next few years. [...]

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Electrolux Global Brand Licensing Overview

May 11, 2011

Electrolux’s Global Brand Licensing is an in house licensing agency within the Electrolux Group. Electrolux creates business opportunities by licensing the in house agency more than 50 brands. They develop and manage a range of licensing programs and brand extensions within different product categories.     Electrolux Global Brand Licensing in brief: Offering over 50 [...]

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McCormick Brand Licensing

May 11, 2011

Brand licensing agency, Beanstalk, announced today that it has been selected as the brand licensing agency of record for McCormick & Company’s Old Bay® Seasoning Brand. Beanstalk and Nancy Bailey & Associates will help Old Bay extend its unique blend of ingredients, iconic logo and packaging, recipes, and bright, bold artwork into multiple product categories, [...]

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Key Components, Brand Licensing Agreement

May 9, 2011

Within a brand licensing agreement, some of the main business components of a brand licensing partnership: Brands and Trademarks (which trademarks are included) Product Categories for branding or brand extensions Term or length of the brand licensing agreement Contract Years (if the term is broken up by year) Sales Quota Minimum Guarantee Royalty Rate for [...]

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Brand Licensing

May 2, 2011

A brand licensor may grant permission to a licensee to distribute products under a brand licensing agreement. With such a license, the licensee may use the trademark without fear of a claim of trademark infringement by the licensor.   The verb license or grant licence means to give permission. The noun license (American English) or [...]

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Top Brand Licensing Agencies Bullish 2011

April 26, 2011

Brand licensing agencies optimistic about the brand licensing industry in 2011.  Top licensors indicate optimism from top brand licensing agencies.  If recent sales figures are an indication, the retail sector is continually growing. According to the National Retail Federation, improvements in the U.S. economy bolstered February’s retail sales, with increases over January of 4.2 percent [...]

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Armor All Vacuums

April 23, 2011

The Armor All/STP Products Company Signs Three New Licensing Agreements to Broaden Offerings Available Under the ARMOR ALL Brand LOS ANGELES, CA (November 4, 2008) — The Armor All/STP Products Company has signed exclusive licensing agreements for the introduction of Armor All branded car vacuums, modular floor tiles, and a line of auto body and [...]

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Licensing Company

April 23, 2011

TLC is a new breed of licensing company, constantly evolving and nimble enough to provide an individualised service and personal relationships, but large enough to create and sustain global impact. In the past 12 months we’ve generated in excess of £1 billion in retail sales for our client’s brands. With offices in four of the [...]

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